Honestly, they should just do this.
1. Change it swo that you get medals in GB and Skirmish, either along with WaW, or dump WaW as a chance at earning them.
2. Increase the perentage from 0.01% (Who thought that was a good idea?) to aroung 5-10%, like stealth001 said.
3. Decrease the prices for medals. 200 medals a ship? Honestly, it's not worth it, unless you half them, or knock them down by 25%.
4. You should make it so that when purchasing things with olives, it should be like 1 every 1-20 olives, instead of one every 50. WORST IDEA EVER!!!! Who thought that was a good idea?????? Honestly, fix this or the game: Your choice. Obviously, you will fix neither, so why did I ask you this? To give you another shot at it. Obviously, player feedback isn't important anymore. End of discussion.