Hi and welcome to NF! =)
With the radio man you can manage your "buddy list" (adding contacts) and join a squadron or fleet. If you like to create your own squadron or fleet you have to level him up to 26 and above. Usually you only need one radio man in the whole game. (Class him into whatever nationality you prefer and afterwards to a radio man)
That was the easy part. =P
New sailors:
You can roll new sailors where the "(Ability) GROWTH PER LEVEL" is maxed at +12 (+15 for potential). The base "Ability" is not that important. If you roll a new sailor you would like to have a real good growth on the focused stat, e.g. "+12 repair" for a repairer. Unfortunately to roll a new one with "+12 GROWTH" is kinda rare. You will need some time and luck to get a full crew with those growths.
Navyfield offers a shop where you can buy so called "ELITE SAILORS" having a +13/+16 GROWTH on the focused stat, e.g. ELITE REPAIR SAILOR with +13 GROWTH on repair.
Please keep in mind that a "final crew"* with ELITE SAILORS or +12/+15 sailors doesn´t mean that you get auto-wins. ;)
Final crew*: I recommend that you look up what ship you like to have at the very end (Game Info-->Ship Tree) and look for a guide.
E.g.: Royal Navy ; Battleship Queen Victoria (QV)
You will need 1 BO, 2 gunner, 1 scout at least. There are captains telling you to get 6/7/8 Engineers and 4/3/2 Repairer. (I try to go with 7 engineers and 3 repairer)....read the guides and make your own decision.
There are many beginner guides for almost every single nationality (not for Italy at the moment because it is a newly released nation). Just look them up.
I hope that I didn´t make that many mistakes =P
Have fun and see you in battle^^