Victories are counted, thought not in way its described.
When you win 3 battles you gain 2 "scores", which give you 2 scores total from win battles task(not counting login, number of battles, etc).However, when you win next 4 battles to accomplish 7 won fight, you get additional 1 score (not 3) which give you total of 3 "scores".
So, in total, you can get only 3 "scores" a day for winning battles, not 5 as everybody supposed.
Exactly same is with number of battles count :you can get only 3 "scores" in total, not 6.
Assuming, you can get only 1"score" for smoking (didnt checked that yet), daily you can get only 8 points, which makes 8*28=224 points for whole event.
Thats my experience and feeling from playing 14 games today, sorry if i made mistake.If someone got more than 8 points pls post pic here, and say how many scores for smoking.
EDIT:
Haha, after reloading my browser (not page) i have 12 "scores", not sure if it was page bug or game bug LOL.